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UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
UNION COLLEGE HOCKEY
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Project APPROACH
For Union College Men's Hockey, my work centers on capturing the game through a fast-paced, visually striking lens. Using quick cuts, flashes, and sharp transitions, I build edits that mirror the speed and intensity of hockey.
A key focus is on dramatic shots: tight details, lighting contrast, and impactful angles that elevate each moment. Combined with rapid pacing, these elements create content that feels dynamic, modern, and aligned with the identity of the program.
Category:
MARKETING
Category:
MARKETING
Year:
2025-2026
Year:
2025-2026
Client:
UNION COLLEGE HOCKEY
Client:
UNION COLLEGE HOCKEY
Location:
SCHENECTADY, NY
Location:
SCHENECTADY, NY
2025-2026 Social Media analytics
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Followers Gained
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Followers Gained
0
Audience Growth
0
Audience Growth
0
Video Views
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Video Views
brand strategy & visual identity
brand strategy & visual identity
Player Highlight Version 1
Awards, Milestones
"GREATNESS."
Mayor's Cup Game Winner
BRAND STRATEGY AND VISUAL IDENTITY
Schenectady Made
Electric City grit meets a modern visual system, creating an identity that feels tough, consistent, and distinctly Union.
View
Visual Identity
Union's traditional colorway of garnet paired with B&W
Composition & Energy
Oversized type, layered cutouts, dynamic contrast
Graphic Templates
Awards, milestones, signings, results, gamedays, and specialty graphics
Messaging & Themes
"U Before Me" - The motto of the selfless, underdog spirit of the brotherhood
Photography
Cutout portraits, B&W, in-game action and cinematic wide shots
Heritage
Schenectady's Electric City identity powers the voice of the program: gritty, selfless, and bold.
BRAND STRATEGY AND VISUAL IDENTITY
Schenectady Made
Electric City grit meets a modern visual system, creating an identity that feels tough, consistent, and distinctly Union.
View
Visual Identity
Union's traditional colorway of garnet paired with B&W
Composition & Energy
Oversized type, layered cutouts, dynamic contrast
Graphic Templates
Awards, milestones, signings, results, gamedays, and specialty graphics
Messaging & Themes
"U Before Me" - The motto of the selfless, underdog spirit of the brotherhood
Photography
Cutout portraits, B&W, in-game action and cinematic wide shots
Heritage
Schenectady's Electric City identity powers the voice of the program: gritty, selfless, and bold.
BRAND STRATEGY AND VISUAL IDENTITY
Schenectady Made
Electric City grit meets a modern visual system, creating an identity that feels tough, consistent, and distinctly Union.
View
Visual Identity
Union's traditional colorway of garnet paired with B&W
Composition & Energy
Oversized type, layered cutouts, dynamic contrast
Graphic Templates
Awards, milestones, signings, results, gamedays, and specialty graphics
Messaging & Themes
"U Before Me" - The motto of the selfless, underdog spirit of the brotherhood
Photography
Cutout portraits, B&W, in-game action and cinematic wide shots
Heritage
Schenectady's Electric City identity powers the voice of the program: gritty, selfless, and bold.
The system behind every Union Hockey post. One identity, built for every corner of the program.
The system behind every Union Hockey post.
One identity, built for every corner of the program.
Short-Form Vertical COntent
Short-Form Vertical COntent
Quick, hype clips for social media accounts to boost fan engagement and brand visibility
Quick, hype clips for social media accounts to
boost fan engagement and brand visibility
Click to view videos!